J&P ten Have

It was soon clear for J&P ten Have that their new line of green plants had to have a paper sleeve.

Why? Because they had noticed that sustainability was becoming increasingly important and they wanted to become more involved in this as well. At the same time, this was a good way to position their new product line differently from what other suppliers were doing at the time.

We develop about 80 to 90% of all J&P ten Have's sleeves and were only too happy to tackle this new challenge as well. We mapped out their requirements, started brainstorming and soon all these great ideas started surfacing.

The end result? A sleeve that radiates simplicity, while also standing out. In that sense, the name 'Must Have' not only hints at the product's desirability, but also refers to the company name 'J&P ten Have'.

"The collaboration with JBB is very easy going. They offer really great ideas and feedback and also have an excellent feel for what we want. What's more, we can always be honest with them. In other words, a great collaboration."

Peet van J&P ten Have